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Why does this matter? Because without managing innovation effectively your customers will eventually leave for innovative competitors that can better serve their needs. Innovation Management has therefore become a rapidly growing field of study, but this in turn has made it increasingly difficult to keep abreast of the key developments and the sometimes bewildering array of new terminology. Help is at hand.
In this unique book Dr Mike Kennard explores 26 key Innovation Management theories, models and frameworks incorporating strategic, organisational, economic and technological perspectives. Backed up with the latest research and packed with practitioner examples this book is essential reading for Business, Management, Engineering and Technology students, particularly at Masters and MBA level. Drawing on the author's extensive experience The A to Z of Innovation Management is also designed to be an invaluable text for busy professional Managers, Executives and Directors charged with 'innovating' (this means you).
Concise, accessible and authoritative The A to Z of Innovation Management provides you with the knowledge, insights and tools to avoid the pitfalls, overcome the barriers and succeed with your own innovation journey. So, let's get started...
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