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Build Your Dream Team: How SMEs Can Plug the Talent Gap Practical Ways to Source and Recruit the Best People for Your Business

By Kate Russell

Building the dream team is a mixture of research, hard work, planning, a little ingenuity and execution. SME employers have these qualities in spades.

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The shortage of really good people is reportedly the single biggest HR problem that Britain’s business owners have today. Small businesses have to work even harder to recruit high quality candidates because they’re not household names and struggle to match the salaries and benefits offered by bigger organisations.

The process of recruiting successfully has changed dramatically. Sales and marketing activity is no longer confined to bringing in new business. You also have to create a magnetic employer brand to sell your business to the best employee talent.

Identifying new, more diverse sources of potential candidates and refining the selection process used to predict success in the workplace is essential.

Building the dream team is a mixture of research, hard work, planning, a little ingenuity and execution. SME employers have these qualities in spades.

Make your dream team a reality.



Great give-aways! Ideas for recruiting effectively, where to look for candidates, the idea that the company brand is not what you say or don’t say it is but what your employees and, more importantly, candidates say it is when you are not there. There are really practical ideas and guidance for SMEs in ‘Build Your Dream Team’. The quality and depth of the information gives the reader plenty of bang for their buck.


Chief Energising Officer, Manifesting Magical Moments

What a brilliant book! As a lawyer and conflict resolver, I see the fall-out when businesses hire the wrong people. What most businesses don’t know is that you need a strategy for getting and keeping the right people. Kate Russell outlines that strategy in clear easy-to-follow steps so that you too can attract the Superstars that will take your business from good to great. This book should become a classic and every business should have a copy.


International mediator, speaker and author of

‘How To Beat Bedlam In The Boardroom And Boredom In The Bedroom’

This is a refreshing reminder of the importance of powerful employer brands for SMEs. At a time where small business owners are reliant on finding and retaining the very best talent, this book is full of ideas to inspire, useful tactics to apply and guides to follow. A worthy addition to the office bookshelf.


Operations Director, WSA

A fantastic guide, full of ideas and examples, free from jargon and written in understandable language. A must-read for anyone responsible for recruiting staff in small to medium businesses. It addresses a real need in SMEs, with many practical tips to help you get ahead in recruiting and beat the big businesses.


Operations Manager, Deckpro

Following Kate’s advice, England Squash introduced a range of objective data collection processes in its own recruitment and they work really well. This book is full of practical guidance to create an easy-to-follow roadmap to recruitment success. I highly recommend it.


CEO, England Squash 



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