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How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity

By Fiona Humberstone

Everything you need to know to create a distinctive brand identity.

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978-0-956454539 [B27]

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Everything you need to know to create a distinctive brand identity.

The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Whether you re a start-up on a lemonade budget, or a seasoned entrepreneur planning on working with a professional, an understanding of the process is essential.

In this comprehensive workbook, branding expert Fiona Humberstone will walk you through the process of styling your brand. From finding your focus, creating an inspirational vision and unlocking the power of colour psychology; Fiona will help you understand the design details that will make your business irresistible. How to Style Your Brand will ensure you get your branding right, first time.

Drawing on her experience from developing hundreds of brand identities for companies worldwide, Fiona s tried and tested framework will give you the clarity, confidence and creative know-how to create a brand identity that wins you business. Packed with more than 60 inspirational examples of some of the best brand identities for small businesses worldwide, How to Style Your Brand is more than a business book. It's a design book for business owners. A beautifully designed coffee table book that you'll refer to again and again.

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