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Swarovski: My Role in Building the Brand

By Stephen P Somogyi

This Memoir by Stephen P. Somogyi, former VP of Swarovski Crystal Design describes his 40 year career during that company’s metamorphose from glass stones producer to Global Brand.

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The book details the author’s contributions in management, marketing and product developments, which helped to shape the Swarovski brand worldwide. He describes how the first Swarovski jewelry collection was born in 1976 and how his initiatives took Swarovski crystal material into new markets. The growth in popularity of their gifts and especially of their jewelries since the 1980s is by now legendary. This Narrative reveals some of the untold details behind that legend. Explanations for the astronomical speed with which the Swarovski brand evolved over a single generation from virtual consumer anonymity to global recognition, may be better understood from reading this Memoir.

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