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Instinctive Fitness - A re-evolutionary approach to diet and exercise

By Oliver Selway and Charlie Packer


Warning! The self-serving health and fitness industry has brainwashed us into believing Leaner, Stronger, Happier, Fitter requires long hard hours in the gym and expensive,‘low-fat’ foods...<

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£10.99

978-1-907797262

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Warning! The self-serving health and fitness industry has brainwashed us into believing Leaner, Stronger, Happier, Fitter requires long hard hours in the gym and expensive,‘low-fat’ foods – but it’s all a lie! Radiant health, boundless energy and a physique ‘to die for’ really shouldn’t be about exhausting workouts or obsessive calorie-counting, but the enthusiastic physical play of a child and an appetite for tasty gourmet food.

The most potent human beings ever to walk the Earth never endured fearsome workouts and certainly didn’t force down sad salads or miserable muesli. Instinctive Fitness argues anyone - no matter age, weight or gender - can achieve outstanding fitness by simply eating like a king, playing like a child and living life to the full.

100,000 years before modern day ‘experts’ convinced us we had to pay for our fitness with pain, tears and hard cash, our magnificent and supremely powerful hunter-gatherer ancestors were fitter, stronger, and more resilient than any modern day Olympic athlete – yet they instinctively gorged themselves on whatever tasted best and avoided physical exertion whenever they could.

Written to both inform and inspire, Instinctive Fitness is about putting fun back into exercise and the fulfilment back into food - enabling anyone to lose weight, feel great and unleash their Leaner, Stronger, Happier, Fitter caveman within. 

 

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